Social Media
and Influencer Marketing
9:00 am - 5:30 pm daily (excluding 1 hr. of assessment )
5-6 November 2024
UPCOMING CLASS
5-6 November 2024 [CLASSROOM]
OVERVIEW
Social media marketing is able to help businesses connect with customers, increase awareness about their brand, and boost leads and sales. With billions of people around the world using social media every month, it is crucial to understand how to strategise, plan, deploy and analyse social media marketing for your business to not only advertise but to engage and influence consumers.
We have seen how having an active and engaging social media presence for branding and sales has been especially important during the pandemic and will continue to be crucial. Moreover, the use of digital media, specifically social media, is also one of the 8 emerging skills identified and promoted by SSG.
WHO SHOULD ATTEND
Business owners, marketers, career switchers and senior managers who currently use or would like to leverage on social media and influencer marketing to attract and engage with current and potential customers.
SOCIAL MEDIA TRENDS
Stay updated on the latest trends for social media.
ROLE OF CHANNELS
Learn about the different social media channels - primarily Facebook and Instagram, as well as TikTok, LinkedIn, YouTube, Twitter, WhatsApp and Telegram.
How Will I
Benefit ?
SOCIAL MEDIA STRATEGY
Plan your social media using a strategic approach instead of in an ad-hoc manner.
REGULATIONS & POLICIES
Be aware of guidelines and regulations around social media marketing.
EARNED MEDIA
Tap into the power of community and user-generated content.
ANALYTICS
Decipher the data
and understand how
to measure and review social media marketing outcomes.
​
Course Fee
S$995 per participant (excl. GST)
Self-Sponsored
Course Fee
$995 (Excl. GST)
50% funding by
SkillsFuture Singapore (Baseline)
$497.50
GST
$89.55
Amount Payable
$587.05
Eligible for SkillsFuture Credits
Up to 100% of Course Fee* Subject to SkillsFuture Credit Availability
*Singapore Citizens aged 25 and above can offset the course fee using their SkillsFuture Credit.
*NTUC members enjoy 50% unfunded course fee support for up to $500 each year for courses supported under UTAP.
Company-Sponsored
Course Fee
$995 (Excl. GST)
70% funding by
SkillsFuture Singapore
(Enhanced Training Support for SMEs)
$696.50
GST
$89.55
Amount Payable
$388.05
Additional Support via Absentee Payroll
$4.50/hr, capped at $100,000/enterprise / year
**SME Eligibility Criteria
- Registered or incorporate in singapore
- At least 30% local shareholding by singapore citizens or PRs
- Employment size of not more than 200 (at group level) or with annual sales
turnover (at group level) of not more than $100 million
​
Eligible companies can also claim 90% out-of-pocket expense with SkillsFuture Enterprise Credit (SFEC)
Additional Notes:
-
Lessons will be conducted in English. Participants are expected to be able to read and write in basic English.
-
Participants are required to bring their own laptop that can connect to the internet for access to the online class and course materials.
-
In line with our environmentally friendly practices, we will not be providing printed course materials to reduce paper waste.
-
Upon successful completion of the course, the participant will receive a certificate issued by ClickAcademy Asia Pte Ltd.
Click here to read our Withdrawal & Refund Policy.
Disclaimer: ClickAcademy Asia reserves the right to change the course instructor without prior notice. The course instructor will be finalised and informed to the registered participants at least 1 working day before the course commencement date.
What Will I Learn
Introduction to social media marketing
-
Role of Social Media
​
-
Social media trends to note
​​
Creating a Social
Media Strategy
-
What is a social media strategy and how does it fit into the overall marketing?
​
-
Setting objectives
​
-
Understanding customer behaviour on social media
​
-
Identifying opportunities for social media marketing
Developing Social Media Marketing
Campaigns
-
How a plan looks like
​
-
How to put a plan together based on strategy
-
In-depth coverage of Facebook and Instagram, as well as TikTok, LinkedIn, YouTube, Twitter,WhatsApp and Telegram
​
-
How to select the right channels
​
-
Influencer marketing dos and don’ts
​
-
Free tools for content creation and posting, creator/influencer selection, analytics and social media listening
Social Media Channels
and Managing Influencers
Policies & Guidelines
-
Privacy legislation and confidentiality requirements
​
-
Copyright and intellectual property considerations
​
​​
Harness the power
of community &
media
-
Building or being part of a communities
​
-
Importance of consumer reviews and user-generated content (UGC)
​
-
How to get reviews and UGC
Measuring Success
-
Identifying social media ROI
​
-
How to track and measure efforts to evaluate success
​
​​
Refresher Class
-
Get a complimentary refresher class (valid for 1-year, read the terms and conditions here.)
About The Instructor
Alexis Cheong is an independent communications strategist with over 12 years of experience. She has worked in Singapore’s top creative and media agencies to synthesise the best of social media, content marketing and digital media effectively for clients.
​
She started out as an account manager and strategist at creative agency Tribal/DDB and eventually headed up the social media team. She then went on to join award-winning media agency, Havas Media, as a senior strategist for content marketing and integrated media and was instrumental in winning new business and publishing thought leadership content.
​
She has accumulated deep experience in the social media and digital marketing industry working on a wide range of local and regional brands such as FairPrice, Changi Airport Group, Esplanade, Domino’s, M1, Unilever, SilkAir, DBS, Singtel, Exxon-Mobil, MND and HPB. She has also published research on the Gen Z in Singapore in collaboration with SGAG in 2019 as well as a social media trends whitepaper for 2021.
​
Alexis is also certified by the Institute of Adult Learning with the Advanced Certificate in Training and Assessment (ACTA) for adults. This was motivated by her passion for improving the industry's marketing skills/knowledge effectively through adult training methodologies. Since then, she has trained over 300 marketers from both private and public sectors over 5 years as the adjunct lecturer at NUS-ISS and as an independent trainer. In 2020, half of the courses were successfully held online due to Circuit Breaker restrictions. Her passion remains stronger than ever in up skilling members of the workforce to harness digital and social media marketing for the betterment of their careers and businesses.
Alexis Cheong
Trainer
ABOUT CLICKACADEMY ASIA
ClickAcademy Asia is a premier training academy focusing on executive education for professionals in the fields of digital marketing, sales & marketing, and communications.
​
ClickAcademy Asia training covers Singapore, Malaysia, Indonesia, Vietnam, India, Thailand, Australia and Hong Kong. The academy has conducted digital marketing workshops for participants from over 30 countries worldwide. To date, ClickAcademy Asia has trained over 13,000 PMEBs (professional, managers, executives and businessmen) and 6,000+ local and global companies (including NGOs and Government agencies).
ClickAcademy Asia was established in the year 2011. The academy is the leading practitioners’ digital marketing academy and is also the official Google Partner Academy in Singapore and Malaysia.
​
The academy provides training and certification on Google Ads, Google Analytics, Mobile Advertising and YouTube Video Advertising. ClickAcademy Asia is also the training provider for the Go Global programme led by Google (2015-2018), 2017 Google Ignite (Malaysia) , Google Elevator (Singapore and Malaysia) program and 2019 Mahir Digital Bersama Google (Malaysia).