Sales Mastery for Nurturing Leads and Closing
9-10 January 2025
UPCOMING CLASS
9-10 January 2025
OVERVIEW
This comprehensive course equips you with essential skills to manage prospects from leads to sales effectively. You'll gain a deep understanding of customer behaviour and learn how to leverage this knowledge to drive your sales strategy.
We begin by exploring various customer data sources and types, including primary and secondary data. You'll learn about crucial research methods like surveys, interviews, and focus groups, as well as tools such as CRM systems and web analytics.
The course dives into customer behaviour models. You'll apply these models to real-world scenarios, helping you devise customer value propositions and categorise buying behaviours.
Customer segmentation is a key focus area. We'll cover segmentation criteria, methods like RFM analysis, and tools for creating customer profiles and market maps. You'll learn to classify segments based on buying patterns and analyse the internal and external factors influencing customer decisions.
Effective communication is crucial in sales. We'll explore the 5 C principles of customer communication and various engagement channels. You'll learn to create targeted engagement initiatives and align them with the customer journey, from awareness to action.
Finally, you'll develop skills in tracking customer engagement and satisfaction. We'll cover key indicators, measurement tools, and reporting techniques. You'll learn to interpret data, generate insights, and create effective dashboards to monitor and improve your sales processes.
TARGET LEARNERS
This course is targeted at sales representatives, account executives, business development managers, sales consultants, client relationship managers, and sales managers, including other professionals looking to transition into these roles.
PRE-REQUISITES
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21 years and above
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At least one month work experience in a sales capacity
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Speak, write, listen and read English at a proficiency level not lower than the Workplace Literacy (WPL) Level 6, and at a Workplace
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Numeracy Level 5
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At least a diploma or equivalent
Learning Outcomes
Apply behaviour analysis techniques on customer data and outline implications from the analysis for organisational products and marketing strategies in a written report.
Utilise customer segment analysis tools to classify different customer segments and their buying patterns, creating a comprehensive segmentation report.
Construct a written proposal for customer engagement initiatives for specific products based on customer insights.
Organise customer engagement activities to align with the overall customer journey, producing a detailed customer journey map.
Develop a written proposal for a customer engagement tracking system, detailing selected indicators and measurement methods to monitor customer satisfaction.
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Course Fee
S$1000 per participant (excl. GST)
Self-Sponsored
Course Fee
$1000 (Excl. GST)
50% funding by
SkillsFuture Singapore (Baseline)
$500
GST
$90
Amount Payable
$590
Eligible for SkillsFuture Credits
Up to 100% of Course Fee* Subject to SkillsFuture Credit Availability
*Singapore Citizens aged 25 and above can offset the course fee using their SkillsFuture Credit
*NTUC members enjoy 50% unfunded course fee support for up to $500 each year for courses supported under UTAP.
Company-Sponsored
Course Fee
$1000 (Excl. GST)
70% funding by
SkillsFuture Singapore
(Enhanced Training Support for SMEs)
$300
GST
$90
Amount Payable
$390
Additional Support via Absentee Payroll
$4.50/hr, capped at $100,000/enterprise / year
**SME Eligibility Criteria
- Registered or incorporate in singapore
- At least 30% local shareholding by singapore citizens or PRs
- Employment size of not more than 200 (at group level) or with annual sales
turnover (at group level) of not more than $100 million
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Eligible companies can also claim 90% out-of-pocket expense with SkillsFuture Enterprise Credit (SFEC)
Additional Notes:
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Lessons will be conducted in English. Participants are expected to be able to read and write in basic English.
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Participants are required to bring their own laptop that can connect to the internet for access to the online class and course materials.
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In line with our environmentally friendly practices, we will not be providing printed course materials to reduce paper waste.
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Upon successful completion of the course, the participant will receive a certificate issued by ClickAcademy Asia Pte Ltd.
Click here to read our Withdrawal & Refund Policy.
Disclaimer: ClickAcademy Asia reserves the right to change the course instructor without prior notice. The course instructor will be finalised and informed to the registered participants at least 1 working day before the course commencement date.
About The Instructor
Chong Soon Onn is an Author, Consultant & Trainer.
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Soon Onn has earned widespread recognition as a leading authority in the realms of sales and training within the Asian region. With a remarkable track record spanning over three decades in the financial services sector, he boasts a collection of prestigious industry accolades.
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Furthermore, Soon Onn is in high demand as a speaker, trainer, and specialist in curriculum design. Countless multinational corporations, banks, and financial institutions across Asia have sought his expertise.
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His extensive experience extends to mentoring numerous business leaders in enhancing their competencies and equipping tens of thousands of business professionals with skills in sales, digital marketing, motivation, and leadership. A notable number of these individuals have subsequently achieved top honours in their respective fields.
Chong Soon Onn
Trainer
ABOUT CLICKACADEMY ASIA
ClickAcademy Asia is a premier training academy focusing on executive education for professionals in the fields of digital marketing, sales & marketing, and communications.
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ClickAcademy Asia training covers Singapore, Malaysia, Indonesia, Vietnam, India, Thailand, Australia and Hong Kong. The academy has conducted digital marketing workshops for participants from over 30 countries worldwide. To date, ClickAcademy Asia has trained over 13,000 PMEBs (professional, managers, executives and businessmen) and 6,000+ local and global companies (including NGOs and Government agencies).
ClickAcademy Asia was established in the year 2011. The academy is the leading practitioners’ digital marketing academy and is also the official Google Partner Academy in Singapore and Malaysia.
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The academy provides training and certification on Google Ads, Google Analytics, Mobile Advertising and YouTube Video Advertising. ClickAcademy Asia is also the training provider for the Go Global programme led by Google (2015-2018), 2017 Google Ignite (Malaysia) , Google Elevator (Singapore and Malaysia) program and 2019 Mahir Digital Bersama Google (Malaysia).