Mastering LinkedIn for Social Selling
13-14 January 2025
UPCOMING CLASS
13-14 January 2025
OVERVIEW
This comprehensive course equips you with the skills to leverage LinkedIn for effective social selling. You'll explore the shift from traditional networking to online platforms, understanding why LinkedIn has become the preferred choice for B2B marketing and sales prospecting.
We'll compare LinkedIn's effectiveness to other social media platforms, analysing user engagement rates and success stories in lead generation. You'll learn to navigate LinkedIn's key components, including company pages, personal profiles, and groups, to identify potential connections and selling opportunities.
The course covers tailoring your sales approach to LinkedIn's unique features. You'll learn how to craft compelling profiles, headlines, and summaries that showcase your expertise and enhance your credibility.
We'll dive into LinkedIn-specific selling techniques, teaching you how to build rapport, nurture relationships, and initiate conversations with potential clients. You'll also learn to utilise LinkedIn insights for customer profiling and segmentation.
The course emphasises practical skills, including optimising your content for search, leveraging analytics, and integrating LinkedIn activities with your organisation's broader sales processes. We'll explore tools for automating lead generation and synchronising LinkedIn with CRM systems.
Lastly, you'll develop crucial crisis management skills. We'll cover strategies for handling complaints, resolving conflicts, and maintaining your brand's reputation on LinkedIn and other social media platforms.
By the end of this course, you'll have a comprehensive understanding of how to harness LinkedIn's power for social selling and media platform management.
TARGET LEARNERS
This course is targeted at sales representatives, account managers, business developers, sales consultants, client relationship managers, sales team leaders, and industry sales specialists, and others looking to transition into one of these roles.
PRE-REQUISITES
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21 years and above
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At least one month work experience in a sales capacity
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Speak, write, listen and read English at a proficiency level not lower than the Workplace Literacy (WPL) Level 6, and at a Workplace
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Numeracy Level 5
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At least a diploma or equivalent
Learning Outcomes
Analyse the characteristics and capabilities of social media platforms and evaluate their effectiveness for sales objectives, to produce a comparative analysis report for organisational decision-making.
Analyse current trends in selling via online media, creating a comprehensive trend report.
Construct a proposal for leveraging online platforms and LinkedIn features to meet specific organisational social selling objectives.
Interpret LinkedIn and other media usage trends to identify dynamics in social selling, producing a written usage guidelines report for effective social selling.
Organise a research plan on media platforms, tools, and strategies, culminating in a written performance analysis report.
Develop a LinkedIn-specific crisis management protocol that integrates with the organisation's media plan for effectively handling complaints and conflicts on the platform.
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Course Fee
S$1000 per participant (excl. GST)
Self-Sponsored
Course Fee
$1000 (Excl. GST)
50% funding by
SkillsFuture Singapore (Baseline)
$500
GST
$90
Amount Payable
$3590
Eligible for SkillsFuture Credits
Up to 100% of Course Fee* Subject to SkillsFuture Credit Availability
*Singapore Citizens aged 25 and above can offset the course fee using their SkillsFuture Credit
*NTUC members enjoy 50% unfunded course fee support for up to $500 each year for courses supported under UTAP.
Company-Sponsored
Course Fee
$1000 (Excl. GST)
70% funding by
SkillsFuture Singapore
(Enhanced Training Support for SMEs)
$300
GST
$90
Amount Payable
$390
Additional Support via Absentee Payroll
$4.50/hr, capped at $100,000/enterprise / year
**SME Eligibility Criteria
- Registered or incorporate in singapore
- At least 30% local shareholding by singapore citizens or PRs
- Employment size of not more than 200 (at group level) or with annual sales
turnover (at group level) of not more than $100 million
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Eligible companies can also claim 90% out-of-pocket expense with SkillsFuture Enterprise Credit (SFEC)
Additional Notes:
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Lessons will be conducted in English. Participants are expected to be able to read and write in basic English.
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Participants are required to bring their own laptop that can connect to the internet for access to the online class and course materials.
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In line with our environmentally friendly practices, we will not be providing printed course materials to reduce paper waste.
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Upon successful completion of the course, the participant will receive a certificate issued by ClickAcademy Asia Pte Ltd.
Click here to read our Withdrawal & Refund Policy.
Disclaimer: ClickAcademy Asia reserves the right to change the course instructor without prior notice. The course instructor will be finalised and informed to the registered participants at least 1 working day before the course commencement date.
About The Instructor
Chong Soon Onn is an Author, Consultant & Trainer.
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Soon Onn has earned widespread recognition as a leading authority in the realms of sales and training within the Asian region. With a remarkable track record spanning over three decades in the financial services sector, he boasts a collection of prestigious industry accolades.
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Furthermore, Soon Onn is in high demand as a speaker, trainer, and specialist in curriculum design. Countless multinational corporations, banks, and financial institutions across Asia have sought his expertise.
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His extensive experience extends to mentoring numerous business leaders in enhancing their competencies and equipping tens of thousands of business professionals with skills in sales, digital marketing, motivation, and leadership. A notable number of these individuals have subsequently achieved top honours in their respective fields.
Chong Soon Onn
Trainer
ABOUT CLICKACADEMY ASIA
ClickAcademy Asia is a premier training academy focusing on executive education for professionals in the fields of digital marketing, sales & marketing, and communications.
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ClickAcademy Asia training covers Singapore, Malaysia, Indonesia, Vietnam, India, Thailand, Australia and Hong Kong. The academy has conducted digital marketing workshops for participants from over 30 countries worldwide. To date, ClickAcademy Asia has trained over 13,000 PMEBs (professional, managers, executives and businessmen) and 6,000+ local and global companies (including NGOs and Government agencies).
ClickAcademy Asia was established in the year 2011. The academy is the leading practitioners’ digital marketing academy and is also the official Google Partner Academy in Singapore and Malaysia.
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The academy provides training and certification on Google Ads, Google Analytics, Mobile Advertising and YouTube Video Advertising. ClickAcademy Asia is also the training provider for the Go Global programme led by Google (2015-2018), 2017 Google Ignite (Malaysia) , Google Elevator (Singapore and Malaysia) program and 2019 Mahir Digital Bersama Google (Malaysia).