Marketing Automation Bootcamp
15-16 January 2025
6-7 February 2025
UPCOMING CLASS
4-04-2025
OVERVIEW
This intensive Marketing Automation Bootcamp is designed to empower professionals with advanced knowledge in modern marketing technology and automation systems. You will master the evaluation of various automation platforms whilst developing a deep understanding of contemporary media engagement patterns.
Through hands-on experience, you will learn to create comprehensive selection frameworks that align automation capabilities with organisational needs. The course emphasises the development of integrated cross-platform solutions, ensuring seamless communication across multiple channels and touchpoints.
You will gain expertise in designing sophisticated measurement frameworks and establishing key performance indicators to track automation effectiveness. This knowledge will enable you to create strategic media plans with precise timeline targets and performance benchmarks.
A significant portion of the course focuses on building crisis management protocols specifically for automation platforms. You will learn to develop rapid response procedures and create robust escalation frameworks to address system disruptions effectively.
By the completion of this bootcamp, you will possess the technical prowess to evaluate platform capabilities, implement cross-channel solutions, and manage automated marketing systems at an enterprise level. The course delivers practical skills that are immediately applicable to modern marketing environments and technological challenges.
This course is ideal for marketing professionals seeking to advance their technical capabilities and those responsible for implementing or managing marketing automation systems within their organisations.
TARGET LEARNERS
This course is targeted at marketing executives, marketing operation specialists, revenue growth strategists, and customer success leaders, including other professionals looking to transition into a career in these areas.
PRE-REQUISITES
21 years and above
At least one month work experience in a sales capacity
Speak, write, listen and read English at a proficiency level not lower than the Workplace Literacy (WPL) Level 6, and at a Workplace Numeracy Level 5
At least a diploma or equivalent
Learning Outcomes
Evaluate marketing automation platform capabilities to produce a comprehensive selection framework aligned with organizational requirements.
Analyze current media usage trends and engagement patterns to create a strategic implementation roadmap for marketing automation.
Develop an integrated cross-platform marketing automation solution with documented workflow architecture and implementation plan.
Design a performance measurement framework with defined KPIs to produce a strategic media plan with timeline targets.
Create a comprehensive crisis management protocol for marketing automation platforms, including response procedures and escalation frameworks.
N/A
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Course Fee
$1100
Self-Sponsored
Course Fee
$1100 (Excl. GST)
50% funding by
SkillsFuture Singapore (Baseline)
$550
GST
$99
Amount Payable
$649
Eligible for SkillsFuture Credits
Up to 100% of Course Fee* Subject to SkillsFuture Credit Availability
*Singapore Citizens aged 25 and above can offset the course fee using their SkillsFuture Credit
*NTUC members enjoy 50% unfunded course fee support for up to $500 each year for courses supported under UTAP.
Company-Sponsored
Course Fee
$1100 (Excl. GST)
70% funding by
SkillsFuture Singapore
(Enhanced Training Support for SMEs)
$770
GST
$99
Amount Payable
$429
Additional Support via Absentee Payroll
$4.50/hr, capped at $100,000/enterprise / year
**SME Eligibility Criteria
- Registered or incorporate in singapore
- At least 30% local shareholding by singapore citizens or PRs
- Employment size of not more than 200 (at group level) or with annual sales
turnover (at group level) of not more than $100 million
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Eligible companies can also claim 90% out-of-pocket expense with SkillsFuture Enterprise Credit (SFEC)
Additional Notes:
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Lessons will be conducted in English. Participants are expected to be able to read and write in basic English.
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Participants are required to bring their own laptop that can connect to the internet for access to the online class and course materials.
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In line with our environmentally friendly practices, we will not be providing printed course materials to reduce paper waste.
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Upon successful completion of the course, the participant will receive a certificate issued by ClickAcademy Asia Pte Ltd.
Click here to read our Withdrawal & Refund Policy.
Disclaimer: ClickAcademy Asia reserves the right to change the course instructor without prior notice. The course instructor will be finalised and informed to the registered participants at least 1 working day before the course commencement date.
ABOUT CLICKACADEMY ASIA
ClickAcademy Asia is a premier training academy focusing on executive education for professionals in the fields of digital marketing, sales & marketing, and communications.
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ClickAcademy Asia training covers Singapore, Malaysia, Indonesia, Vietnam, India, Thailand, Australia and Hong Kong. The academy has conducted digital marketing workshops for participants from over 30 countries worldwide. To date, ClickAcademy Asia has trained over 13,000 PMEBs (professional, managers, executives and businessmen) and 6,000+ local and global companies (including NGOs and Government agencies).
ClickAcademy Asia was established in the year 2011. The academy is the leading practitioners’ digital marketing academy and is also the official Google Partner Academy in Singapore and Malaysia.
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The academy provides training and certification on Google Ads, Google Analytics, Mobile Advertising and YouTube Video Advertising. ClickAcademy Asia is also the training provider for the Go Global programme led by Google (2015-2018), 2017 Google Ignite (Malaysia) , Google Elevator (Singapore and Malaysia) program and 2019 Mahir Digital Bersama Google (Malaysia).