CRM & Sales Automation Bootcamp
15-16 January 2025
6-7 February 2025
UPCOMING CLASS
4-04-2025
OVERVIEW
The CRM & Sales Automation Bootcamp delivers comprehensive training in managing and analysing customer relationships through modern digital systems. You will master the essential skills needed to transform customer data into actionable business intelligence.
Throughout the programme, you will learn to develop detailed customer segmentation reports and gain proficiency in analysing commercial activities using advanced CRM tools. The course emphasises practical applications of purchase history analysis and customer feedback integration to create meaningful business insights.
The bootcamp covers crucial aspects of market analysis, teaching you to synthesise competitor insights with CRM data to generate strategic recommendations. You will also learn to implement robust data privacy frameworks that align with current PDPA requirements, ensuring ethical handling of customer information.
A significant portion of the course focuses on system integration, where you will design frameworks that combine data mining with CRM architectures. This knowledge enables you to create efficient multi-source data synthesis implementation strategies for your organisation.
The final component addresses customer interaction optimisation, teaching you to evaluate and enhance identity management processes. You will learn to assess customer engagement systems and develop strategies for continuous improvement of business relationships.
By completing this bootcamp, you will be equipped with the technical and analytical capabilities needed to implement and manage sophisticated CRM systems that drive business growth.
TARGET LEARNERS
This course is targeted at account executives, sales operations specialists, CRM analysts, revenue optimization managers, and solution consultants, including other professionals looking to transition into a career in one of these roles.
PRE-REQUISITES
21 years and above
At least one month work experience in a sales capacity
Speak, write, listen and read English at a proficiency level not lower than the Workplace Literacy (WPL) Level 6, and at a Workplace Numeracy Level 5
At least a diploma or equivalent
Learning Outcomes
Analyse target customer profiles and commercial activities using CRM data to produce a comprehensive customer segmentation report.
Develop a consumer intelligence report integrating purchase history data and customer feedback analysis to demonstrate data synthesis capabilities
Generate a market analysis report synthesizing competitor insights and CRM data to provide actionable customer intelligence recommendations.
Design a data privacy compliance framework incorporating PDPA requirements to create a comprehensive data protection protocol.
Design an integrated data mining and CRM system framework to produce a multi-source data synthesis implementation plan.
Evaluate customer interaction systems and identity management processes to create an optimization strategy report.
​
Course Fee
$1100
Self-Sponsored
Course Fee
$1100 (Excl. GST)
50% funding by
SkillsFuture Singapore (Baseline)
$550
GST
$99
Amount Payable
$649
Eligible for SkillsFuture Credits
Up to 100% of Course Fee* Subject to SkillsFuture Credit Availability
*Singapore Citizens aged 25 and above can offset the course fee using their SkillsFuture Credit
*NTUC members enjoy 50% unfunded course fee support for up to $500 each year for courses supported under UTAP.
Company-Sponsored
Course Fee
$1100 (Excl. GST)
70% funding by
SkillsFuture Singapore
(Enhanced Training Support for SMEs)
$770
GST
$99
Amount Payable
$429
Additional Support via Absentee Payroll
$4.50/hr, capped at $100,000/enterprise / year
**SME Eligibility Criteria
- Registered or incorporate in singapore
- At least 30% local shareholding by singapore citizens or PRs
- Employment size of not more than 200 (at group level) or with annual sales
turnover (at group level) of not more than $100 million
​
Eligible companies can also claim 90% out-of-pocket expense with SkillsFuture Enterprise Credit (SFEC)
Additional Notes:
-
Lessons will be conducted in English. Participants are expected to be able to read and write in basic English.
-
Participants are required to bring their own laptop that can connect to the internet for access to the online class and course materials.
-
In line with our environmentally friendly practices, we will not be providing printed course materials to reduce paper waste.
-
Upon successful completion of the course, the participant will receive a certificate issued by ClickAcademy Asia Pte Ltd.
Click here to read our Withdrawal & Refund Policy.
Disclaimer: ClickAcademy Asia reserves the right to change the course instructor without prior notice. The course instructor will be finalised and informed to the registered participants at least 1 working day before the course commencement date.
ABOUT CLICKACADEMY ASIA
ClickAcademy Asia is a premier training academy focusing on executive education for professionals in the fields of digital marketing, sales & marketing, and communications.
​
ClickAcademy Asia training covers Singapore, Malaysia, Indonesia, Vietnam, India, Thailand, Australia and Hong Kong. The academy has conducted digital marketing workshops for participants from over 30 countries worldwide. To date, ClickAcademy Asia has trained over 13,000 PMEBs (professional, managers, executives and businessmen) and 6,000+ local and global companies (including NGOs and Government agencies).
ClickAcademy Asia was established in the year 2011. The academy is the leading practitioners’ digital marketing academy and is also the official Google Partner Academy in Singapore and Malaysia.
​
The academy provides training and certification on Google Ads, Google Analytics, Mobile Advertising and YouTube Video Advertising. ClickAcademy Asia is also the training provider for the Go Global programme led by Google (2015-2018), 2017 Google Ignite (Malaysia) , Google Elevator (Singapore and Malaysia) program and 2019 Mahir Digital Bersama Google (Malaysia).